Concept for a sweet agency holiday gift campaign, which was mandated to include rolls of custom gift wrap, along with an accompanying gift for each client. My proposal was to give the gift of a FUJIFILM Instax camera for capturing ‘sweet holiday memories’ with loved ones – hence the sickeningly sugary headline. Gift wrap patterns featured festive typography made from peppermints and gumdrops.
(Fun fact: I ate so many gumdrops while I was shooting this in my apartment that I haven’t been able to eat one since.)
Designer, Stylist, Photographer: Sarah Huener