adidas tasked us with creating a “non-holiday” holiday campaign that would drive traffic to their flagship stores in New York City.
At subway stops around NYC, we placed “Don’t Stop” ads to encourage viewers to continue on to the nearest flagship store destination. From the creator brand, these ads also set adidas stores as their next stop in the creative journey.
Placed in December during the holiday season, we employed festive colorful stripes that mimicked both the classic NYC subway map and the iconic three stripes of the brand.
Animations were created to play in a screen takeover of the Penn Ave subway station.
Creative Agency: Latitude
Design/Art Direction: Sarah Huener
Motion Designer: Jonathan Miller
Team Members: Brian Boord, Colin Corcoran
CD: Jason Strong