The Minnesota Lynx wanted a multi-year campaign that energized their fans and reflected the team's greatness on and off the court, starting with their 20th Anniversary Season. For the 2019 season, we upped the energy and excitement with even more dynamic tone and visuals.
One of the huge summer celebrations for the Lynx is Pride. In our second year of ‘Get Up’, we were excited to concept themes, graphics, social plays, filters and even a joint Lynx and Timberwolves booth activation.
Creative Agency: Latitude
Design/Art Direction/ACD: Sarah Huener
Copywriting: Lisa Hall
Motion Graphics: Michael Dow
Creative Direction: Jon Stone