Calvin Christian School asked us to rename and rebrand their school to more accurately reflect its distinctly purpose-led approach to academics with the aim to raise its visibility.
We created a brand look and feel that was clean, modern, vibrant and lively. The brand was designed to have a toolkit of parts that could be mixed and matched with inspiring language that paid off living for a greater purpose. When it came time to name and design a team mascot, we took an audit of surrounding private schools and selected a mascot that was both unique and also a representation of valor and strength.
A cohesive brand identity which is rallying a community around a purpose movement in Christian education. Excitement has created unprecedented demand for branded apparel and merchandise. And the school’s distinctive name and attractive design are garnering a lot of inquiries from around the Twin Cities and has already increased enrollment for its second school year as Avail.
Creative Agency: Latitude
Senior Designer/Art Director/ACD/Hand Model: Sarah Huener
Naming team: Sarah Huener, Lisa Hall, Glenn Deering, Jon Stone
Designers: Theresa Ptak, Nikki Welty, Wally Preissing
Photographer: Chris Lacourciere
Social Video Team: Chris Lacourciere, Michael Dow, Elise Rogers, Sarah Huener
CD: Jon Stone