In a presidential campaign season like no other, The Body Shop was looking for a way to encourage their following to vote, as well as to let them know that they would be closing their stores on November 3rd to ensure their employees had adequate time. As a brand, The Body Shop cares deeply about equality, inclusion, feminism and environmental protections. We created a campaign that would speak to these values by pairing skincare adjectives with those of their unflinching morals, while also serving as a reminder that we have a responsibility to participate in our democracy.
We chose colors not only for their appropriateness for the election, but also intentionally because the vibrating boundaries of the orangey-red and blue have stopping power.
Agency: Latitude
ACD/Art Director/Designer: Sarah Huener
Copywriter: Eric Sorenson